There was a time that creatives are mostly known to provide their services to business owners, often helping them in their marketing and advertising. However, this has changed as artists are now establishing their own businesses—putting creative entrepreneurs as one of the current key players in the business industry.
Whether you are selling handmade crafts and novelty items, advertising and marketing services, event styling skills, or illustrations on commission basis, you can’t afford to run out of inspirations on how to market your creative services. Below is a quick round up of the top 3 best websites for creative entrepreneurs.
1. Creative Entrepreneurs
A website dedicated for creative entrepreneurs all over the world, this aptly named website brings together resource and inspiration for creatives. Designed as a tool to help back artists bring their creative visions into reality, Creative Entrepreneurs feature resources on how to create business plans, tips on how to raise money, expert advice and mentoring opportunities, as well as tools regarding online marketing and social media. Users can also navigate the website according to their preferred industries such as advertising, architecture, arts and photography, craft, and design. Perfect for starting creatives, this website offers limitless information on how to start a business in the arts.
2. Red Pen
The perfect tool for getting feedback from your clients, Red Pen is interactive, real-time, and user-friendly. With a minimalist design, you can focus on your mock-ups or products and your clients can comment right away. Another great thing about this is that everyone n your team can see the comment live, providing immediate feedback that is invaluable in the creative business. Red Pen also features unlimited invites, unlimited collaborates, unlimited singles, and unlimited versions per project. The only thing that they charge for is the number of projects you want to run all at once—price starts at $20 a month for 5 projects up to $90 for 40 projects!
3. Design School
The resource blog of Canva, a really cool online tool (you should totally check it out, by the way), Design School provides creative entrepreneurs with daily design articles, interactive tutorials, and tips and tricks for creatives out there. Some of the categories featured at the Design School are Banner Design, Design Trends, Social Media Marketing, Presentation Designs, Infographic Designs, Email Design, Flyer Designs, Design Resources, Creativity and Psychology, Color Theory, Typography, and of course Branding and Corporate Identity.
A treasure chest of creative advice and tools, the Branding and Corporate Identity section is perfect for creative entrepreneurs starting in the industry!
Starting a business is never easy and the creative industry shifts its preference every now and then. But with the right resources and the proper tools, putting your creative visions into a profitable venture has never been easy.
With these websites specially geared towards creative entrepreneurs, it is now much easier to develop ideas and collaborate with people wherever they might be in the world. Furthermore, with websites like Etsy and Pinterest, you can make your works of art available for the public. You can even create your very own website and have a single home for your very own creative business!
Online stores or e-commerce sites are dime a dozen nowadays. This is because of the continuous increase of the number of people that shop online. It’s faster and more convenient, which is why many consumers are drawn to this method of shopping.
As a business owner who wants to offer online shopping to your customers, you can turn your WordPress blog into your very own online shop with the help of some plug-ins. Woocommerce is the most popular plugin that WordPress users install to easily and quickly start adding products and offering them online.
There are hundreds of other plugins out there that can extend the features of your site. Each business has its own needs, so make sure that you know yours to determine the best and most appropriate plugins that you will need.
If you are selling digital items instead of physical products, you’ll need a plugin that will let customers download what they purchase. Easy Digital Downloads is one of the plugins that can do that. It’s simple to use so your download offerings will be ready in no time. Other popular plugins for e-commerce stores are WPDeposit, which is for selling credits, and Social Coupon, for rewarding customers with coupons.
We prepared a list of all the vital e-commerce plugins to use on your WordPress blog and they are available in our infographic. See the easy-on-the-eye illustration to determine which ones are the best for you.
Everyone excels at something—it could be performing, creating arts, writing, cooking, teaching, or running a business. And for small business owners who are looking to have their first business website, it’s always great to work with a team that understands each other.
To help you breeze through this challenge, here are some web design and development terms that that can help you communicate with your designer better.
Favicon: This is the tiny logo that appears on the tab of your browser for each particular site. Most of the time, the favicon is a version of the brand’s logo. For more complex brands, the most distinguishable element is used for the favicon.
Landing Page: The Landing Page is where the visitor of your website first, well. Lands. This is considered as one of the most important pages of the website because once the user arrives at your landing page, it will just take few seconds for them to decide if they shall leave or stay.
Breadcrumbs: These are the navigation elements that appear above the web page that you’re currently in. It somehow acts as a map, informing you as to where you are on the website. Derived from the fairytale Hansel and Gretel, breadcrumbs are used to mark the trail of the user within the website. A simple example would be for a 2016 Christmas post titled “Merry Christmas.” The breadcrumb for this could be Home > Blog > 2016 > December > Merry Christmas.
Additional web design jargons from Inbound Marketing giant, Hubspot, are listed below.
Alignment: The positioning of the elements in your design (e.g. text, images, etc.). These elements can be aligned to both the page and to each other.
Color Schemes: Also known as color harmonies, color schemes are the combination of two or more colors from the color wheel.
CSS: A piece of code that is used to designate the look and feel of a website, separate from the actual content of the web page.
Drop Shadow: A visual effect that displays a graphic as if it has a shadow behind it.
EPS: A file format used for vector images that contain both text and graphics.
GIF: Pronounced jif (like the peanut butter), this image file format is best used for small image files with few colors and designs. Bonus: you can make GIFs animated!
Grid: A purely hypothetical map of vertical and horizontal lines that helps align images and text within a document.
HEX Code: A code used in HTML and CSS to designate a specific color, usually appearing after the pound sign (#).
HTML: The computer language used to display content like text, images, and links on the web.
JPEG: An image file type that uses lossy (see below) compression, with little perception in a loss of quality. This type of file is best used for photographs and realistic paintings where there are smooth transitions between colours.
Kerning: The space between individual letters.
Lossy: A form of data compression where detail is deleted as the file size is decreased. A usual lossy compression method is JPEG.
PNG: An image file format that’s best used when you have large areas of uniform colour or images with transparent backgrounds (unlike JPEG).
Watermark: An easy-to-see marker placed over the top of photos on the web and in print. It is used to identify the owner of an image and prevent visual content theft.
Weight: In typefaces, the thickness of the stroke’s width. Some examples include demibold, light, and bold.
White Space: The blank space surrounding an object in the design. Also called negative space.
Minimalism started a long time ago and these days, it seems like more and more people are leaning towards it. A crisp design, subtle yet elegant detail, a clean interface–these are what most customers are looking for. Still in doubt? Just check out Apple’s very minimalistic design on their products. No flashy design, no frills, nothing grand–except its functionality. And for business owners developing their own website, this is a great start!
To help you understand minimalism better, here are some things that you should know.
1. Maximize Negative Space
One of the key components of minimalism is its negative space. In a website, the negative space makes it look more sophisticated, cleaner, and more organized. This is also great in putting focus over the things that need highlighting in your websites such as the name of your product, its features, and your call to action button.
It’s is important to remember though that negative space is not just the lack of space on your website. There are “negative spaces” that are well…just negative. In designing your website with negative spaces, you must strategically put various elements together to make them look chic and simple, rather than empty.
2. Large Vibrant Images
One of the latest trends in web design right now is the use of large vivid photographs as banner headers and section dividers. These images are usually taken by professionals, are high quality, with crisp colours, and great composition. You can produce these images yourself by hiring professional photographers and requesting for images that are suitable for your brand and services. On the other hand, there are stock photos online available for you as well. There are free ones with choices that can be quite limiting and there are paid ones with really good shots in various categories.
3. Modern Typography
Another latest introduction in terms of minimalistic website design is dramatic typography. These are text in various sizes, sometimes might even be too overly large for a page. Though some people might agree, this is actually a great way to create a focus on your copy and also to keep things clean and crisp in your website. When it comes to font types, minimalist designers often lean towards non-serif fonts, with narrow and/or thin weights such as Roboto or Helvetica.
4. Limited Palette of Colors
Along with negative space and dramatic typography and photos, another thing that minimalism is known for is its limited colour palettes. Some designers and brands even go as far as using monochromatic colours alone. Some just go for pure white, with contrasting black and hints of grey, while others choose a single colour and utilize all its other tones and shades–and of course white or some other muted colour choice.
5. Simple Navigation
What goes well with generous negative space? Simple navigation! With a goal to make your website as user-friendly as possible, simplifying the navigation will not just benefit your user by removing the extra frills, it can make your website look more organized as well!
6. Grid Layout for your Content
When posting your content, one of the most ideal ways is to use the Grid Layout. You might wonder what that is. Well, it’s how Instagram displays your photos in your profile. Those square boxes that are linked together create a smoother transition from one post to another, adding to that nice minimalist feel. In addition, grids also work great in website templates, making them more responsive to whatever device your customer is using. And also, Google likes it too when your website’s responsiveness is spotless.
Want to achieve that awesome minimalist feel for your website? Let’s talk!
Running a business is both rewarding and challenging. And for big undertakings such as this, one needs all the help they can get. In the big World Wide Web, there are lots of things that can help boost your business to success, you just need to know how to make it work for you.
One of these crucial elements in driving your business to success is having your very own website. No matter how big or small your business is, even if you have a physical shop/studio or just operating online, your brand needs to have a home on the Internet. This is your website and here are the following reasons why you should get one right away.
Communication Becomes More Accessible for All
The great thing about websites is that almost everyone goes online nowadays. Your customers probably spend a minimum of four hours a day, browsing the internet and scrolling through their social media accounts. Take advantage of this!
With a website, you can immediately send your message across to your customers and in case they want to contact you as well, they’ll know where to go. Your website isn’t just there to exist, it’s an important part of your business that allows two-way, real-time, interactive communication between you and your customers.
It is Less Expensive
A website has its initial and monthly costs, that’s a fact. However, it remains significantly less expensive compared to monthly advertisements on public places or media channels or even setting up events. In your website, you get to do everything that you think is great for your business. You can hold contests for your customers, you can post a thousand-word long content about your product, and you can even advertise your products and services on it, without additional costs!
Your website is your very own bulletin board and as long as you’ve got your customers visiting your site regularly and maybe even sharing your website to their other friends, you’re doing spectacularly.
A Great Tool to Increase Sales
Whether you already have an established shop or is operating through social media, a website is always an additional tool that can help you increase sales. Website developers and designers can help you create a “shop” page for your website, where customers can easily avail your products and services with just a few clicks on their computers. It’s convenience for everyone!
You Get to Control your Brand’s Identity and Ranking
One important reason why a website is beneficial for your business is that it lets you gain full control of your brand’s online identity and presence. If a potential customer is interested in knowing more about your business, all they need to do is punch in your business name on Google. This is where ranking and SEO comes in, this is your way of telling Google that your brand is legitimate and it can be trusted by the customers.
Once you get Google’s approval, you can enjoy good rankings on search engine results which translate to more website visitors, more customers, more sales, and more relationships to nurture and sustain!
With a well-designed and well-developed website, you can turn your first-time customers into long-term clients! Talk to us today and let’s get your website up and running.