Minimalism: Why So Popular Online?

Minimalism started a long time ago and these days, it seems like more and more people are leaning towards it. A crisp design, subtle yet elegant detail, a clean interface–these are what most customers are looking for. Still in doubt? Just check out Apple’s very minimalistic design on their products. No flashy design, no frills, nothing grand–except its functionality. And for business owners developing their own website, this is a great start!

To help you understand minimalism better, here are some things that you should know.

1. Maximize Negative Space
One of the key components of minimalism is its negative space. In a website, the negative space makes it look more sophisticated, cleaner, and more organized. This is also great in putting focus over the things that need highlighting in your websites such as the name of your product, its features, and your call to action button.

It’s is important to remember though that negative space is not just the lack of space on your website. There are “negative spaces” that are well…just negative. In designing your website with negative spaces, you must strategically put various elements together to make them look chic and simple, rather than empty.

2. Large Vibrant Images
One of the latest trends in web design right now is the use of large vivid photographs as banner headers and section dividers. These images are usually taken by professionals, are high quality, with crisp colours, and great composition. You can produce these images yourself by hiring professional photographers and requesting for images that are suitable for your brand and services. On the other hand, there are stock photos online available for you as well. There are free ones with choices that can be quite limiting and there are paid ones with really good shots in various categories.

3. Modern Typography
Another latest introduction in terms of minimalistic website design is dramatic typography. These are text in various sizes, sometimes might even be too overly large for a page. Though some people might agree, this is actually a great way to create a focus on your copy and also to keep things clean and crisp in your website. When it comes to font types, minimalist designers often lean towards non-serif fonts, with narrow and/or thin weights such as Roboto or Helvetica.

4. Limited Palette of Colors
Along with negative space and dramatic typography and photos, another thing that minimalism is known for is its limited colour palettes. Some designers and brands even go as far as using monochromatic colours alone. Some just go for pure white, with contrasting black and hints of grey, while others choose a single colour and utilize all its other tones and shades–and of course white or some other muted colour choice.

5. Simple Navigation
What goes well with generous negative space? Simple navigation! With a goal to make your website as user-friendly as possible, simplifying the navigation will not just benefit your user by removing the extra frills, it can make your website look more organized as well!

6. Grid Layout for your Content
When posting your content, one of the most ideal ways is to use the Grid Layout. You might wonder what that is. Well, it’s how Instagram displays your photos in your profile. Those square boxes that are linked together create a smoother transition from one post to another, adding to that nice minimalist feel. In addition, grids also work great in website templates, making them more responsive to whatever device your customer is using. And also, Google likes it too when your website’s responsiveness is spotless.

Want to achieve that awesome minimalist feel for your website? Let’s talk!